Brand kit

VIEN

A Brainy Chat brand kit

Official logo, colours and type so partners, press and vendors can use the brand correctly.

Press kit
A Brainy Chat logo

02

Clear space & minimum size

X is the height of the brain mark. Keep at least X of clear space on all four sides.

Clear space & minimum sizeXXXXX
X = height of the brain mark. No text, images, borders or other logos inside the clear space.

Minimum size

ScreenPrint
Horizontal logo120px30mm
Mark alone32px8mm
Signature version180px45mm
120px
32px

03

Backgrounds

Navy logo on light backgrounds. Vanilla or white logo on dark and saturated backgrounds.

Correct

A Brainy Chat logo on White
White
A Brainy Chat logo on Vanilla
Vanilla
A Brainy Chat logo on Light blue
Light blue
A Brainy Chat logo on Navy
Navy
A Brainy Chat logo on Black
Black
A Brainy Chat logo on Pink
Pink
A Brainy Chat logo on Gold
Gold
A Brainy Chat logo on Teal
Teal

Wrong

Navy on pink
Navy on pink
Pink on navy
Gold logo
On a busy photo, no panel
On a busy photo, no panel

On photos, place the logo on a solid navy or white panel.

04

Misuse

The logo has one shape and four colours. Every other variation is wrong.

Do not stretch or squash
Do not rotate
Do not add drop shadows
Do not outline
Do not recolour or add gradients
Do not fade or lower opacity
Do not mirror
Do not let other elements enter the clear space

05

Co-branding

How our logo sits next to a partner logo.

  1. 01Logos side by side, optically equal in height: match the height of the brain mark to the partner's mark, not the bounding box.
  2. 02Separate with a 1px vertical navy hairline at 40% opacity, with 2X gap on each side.
  3. 03When A Brainy Chat leads the material, our logo goes first (left).
  4. 04When the partner leads, their logo goes first and their guideline applies.
  5. 05Three or more logos: an equal-weight logo wall, no divider.
  6. 06Always ask the partner for permission and use the file they provide.
A Brainy Chat
A Brainy Chat leads
A Brainy Chat
Partner leads
A Brainy Chat
Logo wall (three or more)
Sleep to LeadbyA Brainy Chat
Sub-brand: A program like Sleep to Lead carries the line "by A Brainy Chat" instead of the full logo.

06

Colours

Two palettes as named in the 2023 brand guideline. Click a HEX to copy it.

The First Brain

Navy

Primary, logo colour

RGB
44, 52, 121
CMYK
64, 57, 0, 53

Light blue

RGB
173, 206, 231
CMYK
25, 11, 0, 9

Pink

RGB
223, 144, 142
CMYK
0, 35, 36, 13

Gold

RGB
225, 183, 79
CMYK
0, 19, 65, 12

Vanilla

RGB
237, 223, 212
CMYK
0, 6, 11, 7

The Second Brain

Vanilla

RGB
237, 223, 212
CMYK
0, 6, 11, 7

Gold

RGB
225, 183, 79
CMYK
0, 19, 65, 12

Teal

RGB
61, 176, 183
CMYK
67, 4, 0, 28

Navy

RGB
44, 52, 121
CMYK
64, 57, 0, 53
  • Navy is the only colour for the logo on light backgrounds.
  • Vanilla or white for the logo on dark backgrounds.
  • Pink, gold, teal and light blue are for backgrounds, illustrations and accents, never for the logo.

Web accent

Web accent (buttons, links)

--brand-mid

RGB
59, 92, 184
CMYK
68, 50, 0, 28

Web UI only. Never replace the logo navy with this colour.

07

Typography

Two typefaces on the web, one for documents and print.

Web

Be Vietnam Pro

Body and UI · Weights used: 400, 500, 600, 700

View on Google Fonts

Làm bạn với não bộ của bạn

We turn brain science into practical tools, so you can work more effectively, decide with clarity and grow sustainably.

Aa Ăă Ââ Đđ Êê Ôô Ơơ Ưư 0123456789

Regular 400Medium 500Semibold 600Bold 700

Playfair Display

Editorial headings · Weights used: 600, 700

View on Google Fonts

Làm bạn với não bộ của bạn

We turn brain science into practical tools, so you can work more effectively, decide with clarity and grow sustainably.

Aa Ăă Ââ Đđ Êê Ôô Ơơ Ưư 0123456789

Semibold 600Bold 700

Documents & print

Roboto

Aa Ăă Ââ Đđ Êê Ôô Ơơ Ưư 0123456789

Roboto is the primary typeface in our 2023 brand guideline.

Paytone One was the 2023 display font and is retired. Do not use it in new material.

Fallback stack

font-family: "Be Vietnam Pro", Roboto, -apple-system, "Segoe UI", sans-serif;

08

For partners & vendors

The three groups that use our logo most, and what each needs to know.

01

Program partners

Universities and companies running our programs.

  • Use the standard horizontal logo.
  • Follow the co-branding rules above.
  • Send us your logo file and guideline; we send back a lockup within 2 working days.

02

Vendors

Print, merchandise, events, video.

  • SVG for print and cutting; PNG only for screens.
  • Print in Pantone-matched navy (CMYK 64, 57, 0, 53) or black.
  • Never redraw the logo.
  • Send a proof before production.

03

Media

Press, podcasts, events.

  • Boilerplate, founder photos, fast facts and product images live in the press kit.
Open the press kit

09

Usage & contact

Partners, press and vendors may use the logo and assets on this page to refer to A Brainy Chat, following these rules, without asking.

For anything else (merchandise, co-branded products, implying endorsement) contact us first.

Founder's name: "TS. Hảo Quang" in Vietnamese material, "Dr Halle Quang" in English material.

  • Short form

    Dr Halle Quang

  • Full credit line

    Dr Halle Quang, University of New South Wales, Australia, Neuropsychologist, Founder of A Brainy Chat

Contact

[email protected]

A Brainy Chat · Brainies LLC

Founder: Dr Halle Quang

Download all (.zip)